This is a guest blog by Website Builder UK.
According to statistics and data from Website Builder UK, video marketing is fast becoming the number one way to reach potential customers and convert viewers into sales. Video has been around in the form of pricey TV ads for decades, but now it is available to any brand with any budget. If you’re not already using video marketing as part of your overall campaign, you’re missing out on a marketer’s gold mine.
Here are 5 reasons you need to add video marketing to your marketing efforts immediately.
1. Social media Viewership & Engagement
With social media being an intricate part of our everyday lives, video marketing through social media allows marketers to reach the consumer, where and whenever they want. Social media giants, Facebook, Instagram and SnapChat, all have a huge viewership of potential customers. Over 100 million hours of video are watched daily on Facebook alone, and on SnapChat, over 10 billion videos are watched every 24 hours. This represents a huge potential market looking for content and ready to engage it. Twitter, another social media giant, says a tweet with video is 6 times more likely to be shared than a photo tweet on its service. This is probably why video tweets increased 50% in 2016 alone.
2. Increased Email engagement
Email marketing is the best way for brands and businesses to communicate with their existing customer base. Video content in an email increases CTR (click through rate) by nearly 3 times and customer loyalty by 35%. Adding a well-executed video campaign to your email campaign can drive sales and loyalty, making it a great tool for brands big or small. Furthermore, a personalized video can increase email conversion by almost 500%.
3. Better conversion
One-third of retailers increased their conversion by 91% with videos, and e-commerce stores with video saw an 80% increase in conversion. The video is a great way to convert an “on the fence” customer and push them toward an action. Video converts much better in email, e-commerce and product descriptions than any other sales format.
4. Better recall
Compared to conventional television, video efforts online have 23% better brand recall and nearly 2 to 1 message recall over TV. A good video campaign can boost your brand, message and ultimately your customer loyalty.
5. Bigger average order value
Video marketing can boost the average order value by nearly 68%. A well-placed product video can have huge implications for your bottom line. E-commerce stores especially see the largest rise when they include product videos in descriptions of goods and services.
These are just a few of the reasons video marketing is key in today’s business environment, regardless of the size of your business. The future is looking even more video-heavy with Facebook expecting 90% of its content to be video by 2018. Currently, 90% of marketers use Facebook and YouTube for their video marketing campaigns, and with video expected to make up 80% of all internet traffic by 2019, it is crucial to include video marketing as part of any marketing plan, now and well into the foreseeable future.
Loved this and want more? Check out Website Builder UK's blog post on 127 Facts You Probably Didn’t Know About Video Marketing
Have you started using video marketing for your own brand yet? What's been your experience? Let me know in the comments below!