I’m Carla. Foodie. Online Marketing Specialist. Startup Consultant.
Over the past six years I started two successful businesses and have helped countless other inspiring female entrepreneurs in the Food, Health, and Wellness Industry create and grow their dream businesses.
But I most certainly didn’t start out this way....
See, I like to call myself an “accidental entrepreneur”.
I remember listening to my marketing professor say “50% of the people sitting in this room will one day have their own business”.
I remember looking around me, thinking “definitely won't be me...".
2 years later, I was 24 at the time and living in Buenos Aires, Argentina, I was hosting “communal dinner parties” together with my (then)boyfriend and his best friend (a chef from Thailand) - from our LIVING ROOM.
I could write an entire book about our journey of turning this tiny “closed door restaurant” into one of the best restaurants in Buenos Aires (read the whole story here).
Unfortunately, this story doesn’t have a happy ending. By the end of our 4th year in business, the restaurant was FINALLY making profit, but my relationship was dead, and I was completely broken.
Years and years of constant stress, of working 10-14 hours a day, 7 days a week, never knowing if we’d make enough money to pay the bills. Years of making mistake after mistake, trying to solve problem after problem, all because we went too big, too soon (and the fact that none of us had any business knowledge didn’t help either).
I finally left Argentina in 2015.
I left behind my 5-year relationship, the restaurant, my friends, my entire life.
I did what any “strong” woman in my situation would have done: I temporarily moved back in with my mum (after 9 years of living abroad), I cried (a lot), and then I regrouped.
I took a job working for an online marketing agency, but within 6 months it was obvious for to me working for someone else helping them make THEIR DREAM come true wasn’t gonna do it for me.
I had tasted a little bit of the freedom, the excitement, and the independence that working for yourself means. And I wanted it back.
End the end, I'm just a girl who decided to go for it
And to live life by my terms.
They say you learn from your mistakes...
And mistakes I had made plenty my “early entrepreneur years” in Buenos Aires.
So going into this "second round" I knew what to expect, and I was prepared.
I knew that starting this business wasn't going to be easy. But I had also learned that the key to success is having the support, the knowledge, and the experience of someone who’s “been there, done that”.
Investing in myself by working with coaches and consultants is the only reason why I was able to create a profitable business within 6 months of starting it.
It was also the way to finally live the lifestyle I always wanted: free, independent, flexible, able to to work from anywhere and with amazing women from all over the world.
Yet, on my journey as a female entrepreneur I have met so many amazing women: aspiring entrepreneurs who, just like me, wanted more from life than the 9-5. Yet, again and again, I witnessed how a lack of confidence, support, and the needed knowledge kept them from chasing their dreams and turning them into reality.
And so I've made it my mission
- To help women find the courage to "go for it" and to create their dream business by focusing on their unique strengths and creating a business model that works for them.
- To teach women how to grow their existing businesses through online marketing, so that they can reach a wider audience and create more wealth and freedom in their lives.
- To create a community of inspiring female entrepreneurs who support each other, who believe in collaboration over competition, and that together we can get much further than alone.
Are you ready for your own success story?
What do you need help with?
I want to Grow my Instagram acCount!
I WANT TO CONNECT WITH OTHER foodies!
I want access to free, awesome resources!
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