I’m Carla. Foodie. Online Marketing Specialist. Startup Consultant.
Over the past six years I've started two successful businesses and have helped hundreds of other female entrepreneurs in the Food, Health, and Fitness Industry create and grow their dream businesses.
But I most certainly didn’t start out this way....
See, I like to call myself an “accidental entrepreneur”.
I remember listening to my marketing professor say “50% of the people sitting in this room will one day have their own business”.
I remember looking around me, thinking “definitely won't be me...".
2 years later, I was 24 at the time and living in Buenos Aires, Argentina, I was hosting “communal dinner parties” together with my (then)boyfriend and his best friend - in our living room.
You’d think I would take any chance possible to talk about how we turned this "closed door restaurant" into what became known as the number 1 restaurant in Buenos Aires. About this business venture that has brought in well over a million dollars in the past couple of years.
And yet, I don't. Because unfortunately, this story doesn’t have a happy ending.
When we started the restaurant we had a dream.
It was never about the money. It was about creating a lifestyle that would allow us to travel the world. To create a life that was free and entirely our own.
But somewhere along the way, things shifted.
Suddenly it was all about taking the business to next level. Going bigger. Making more money.
Fast forward 4 years, I was living a nightmare. Constant stress, working 10-14 hours a day, 7 days a week, never knowing if we’d make enough money to pay the bills. Years of making mistake after mistake, trying to solve problem after problem, all because we went too big too soon...
And for what?
To trade freedom for money, and happiness for status?!
Eventually, I knew that if I wanted to stay true to myself, and my dream, I had to leave.
And so I left everything that I had spent the last 5 years building behind. And I started over.
In the end, I'm just a girl who decided to go for it
and to chase my dreams.
At 29, I started my life all over again.
I launched my business, because in a way it allowed me to escape my reality. Immersing myself in a new project meant that I didn’t have to deal with the fact that I had spent 5 years of my life helping someone else build their dream; create their future. That I had given myself up for someone else and that here I was: alone. Having to start from scratch all over again.
I speak to so many women who are afraid of going after their dreams. Of investing in themselves and in their visions. Afraid of what others, or society, might think of them. Of what will happen if they fail. And sometimes, even afraid of succeeding.
Here’s the thing. My Argentinian story… it didn’t break me. In the end, it made me so much stronger than I ever thought possible. It made me build my life. Every day I wake up, I get to choose ME. I get to chase my dream and create my future. Is that selfish? I don’t know. But to be honest, I believe that when it really counts, it’s OK to put ourselves and our dreams first.
And if things don’t work out? I know now that there will always be another way; another opportunity. Even if that sometimes means starting from scratch.
So nurture your dreams – chase them – and don’t let anybody tell you otherwise. Surround yourself with people who believe in you. Ignore the naysayers. Become the creator and curator of a life that you LOVE. You deserve it. In fact, you owe it to yourself.
It’s not crazy to think you can build the extraordinary. It’s crazy to think you can’t.
I've made it my mission:
To help women find the courage to "go for it" and to create their dream business by focusing on their unique strengths and creating a business model that works for them.
To teach women how to grow their existing businesses through online marketing, so that they can reach a wider audience and create more wealth and freedom in their lives.
To create a community of inspiring female entrepreneurs who support each other, who believe in collaboration over competition, and that together we can get much further than alone.
Are you ready for your own success story?
Find out more about working with me or check out my (free) online courses: