Life's about doing what you love. But most importantly, it's about having fun whilst doing it.

However, even if you've found your passion and want to turn it into a business, everything else can feel so exhausting. Online marketing, social media, blogs and email lists? How do you even get started?

I’m Carla, foodie, online marketing specialist, and startup consultant. I’ve started two businesses from zero myself, and what I’ve learned throughout the whole process is this: at the end of the day, the details of running your business shouldn't take away from your passion! 

By implementing effective online marketing strategies and building confidence in your unique brand, you can convert clicks into clients and still have time to focus on what you do best! And that's exactly why I've created this platform! 

If you’re a foodie, food blogger, food photographer, food stylist, restaurant owner, recipe curator, or anything in between, you’re in the right place!

So let's go! Join the resource library or read the blog for specific tips and tricks about foodpreneurship, growing your business, and bossing social media.

Let's talk if you want to collaborate on a project! 

Wanna know more about me? Read on and find out :)

"I'm just a girl who decided to go for it. One bite at a time."


I’ve had an unexpected journey that led me down the path of “foodpreneurship” - it started with a passion for food, and has grown and continues to be the most challenging and rewarding experience of my life.

At the age of 23, just after finishing my degree in marketing, I moved to Buenos Aires, Argentina, and opened a restaurant with my two best friends. I started a business from the ground up in a country where I didn’t speak the language, in an industry I knew nothing about. I did it because I believed in an idea I was passionate about.  And mainly because I was naive enough to believe that it could actually work! :) 

I learned the ropes and managed to overcome the many obstacles associated with building this thing from scratch, and after 4 long years of hard work, it was successful! The Argentine Experience is today known as one of the best restaurants in Argentina. Read the whole story here.

Looking back, it sometimes feels unreal. How one decision you make, one chance, one gamble, can completely change your life.

Some of it was luck. A lot of it was hard work. But the other piece to the puzzle was finding resources that helped guide me in the right direction. The process of starting a business involves difficult choices, learning new skills, and sometimes even doubting yourself. It can and will feel scary, and at times overwhelming. Being equipped with a supportive network of other food lovers and resources curated specifically for food-related startups can take off much of that pressure.

I left Argentina in January, 2015. At the time I had no idea what I wanted to do next - I just knew I needed a change.

It was then when someone told me that the key to developing your ideal business concept is combining your passion, your skills, and a common problem amongst your target market. 

I knew I wanted to somehow continue to work with people in the food industry - food will always be my passion!

And even though at heart I wish I was a famous food photographer, I just had to come to terms with the fact that my skills lie in a different area: marketing, strategy, and business development - I know, it sounds so boring! ;)

From my experience of starting the restaurant and meeting many entrepreneurs, especially creatives in the food industry, I realized that many of them had one common problem: growing their brand and getting in front of their target audience.

And that's how I came up with my business concept!

Having a supportive network and the right resources can make all the difference if you're starting a business. And providing that is my goal: sharing my knowledge and experiences with like-minded food lovers hoping to partake in a similar journey of transforming their passion into a profitable and successful business!

Ready to do this? Join the resource library or read the blog to get started.

Let's talk if you want to collaborate on a project! 


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